Announcement & Event Screens Keep Every Member Informed

Practical digital signage ideas for fitness studios, Part 4 of 5

Things change in every fitness studio.

A class is cancelled. Holiday opening hours are announced. A workshop is fully booked. A new course starts next month.

The challenge isn’t writing the announcement. It’s making sure members actually see it.

An Announcement & Event screen gives important updates a visible place inside your studio, where members naturally look while arriving, waiting or leaving.

What is an Announcement & Event screen?

It is a digital signage slide, usually one of several in a rotating playlist, that displays timely information members should know about.

Unlike a permanent information screen, the content changes regularly as new announcements and events are added.

Typical examples include:

• Class cancellations or changes
• Workshops and nutrition seminars
• Charity workouts and member appreciation evenings
• Guest trainer sessions
• Studio anniversary events
• Equipment maintenance notices
• Open days and taster sessions
• Holiday opening hours

It keeps your communication organised and easy to update.

What information should you include?

The best announcements answer three simple questions:

• What is happening?
• When is it happening?
• Does the member need to do anything?

Avoid large blocks of text. A clear title, short description, date and, if needed, a QR code or website link is usually enough. Members only have a few seconds to read your screen.

Keep announcements current

Outdated announcements create confusion.

If a screen still advertises last month’s workshop or yesterday’s opening hours, members stop paying attention.

Keeping announcements current is just as important as creating them.

With Framebaker, you can update the announcement once and publish it to every connected screen.

Where should announcement screens be displayed?

Announcement screens work best where members naturally pause for a moment.

Connect with your existing calendars

Many studios already keep events somewhere else.

They may live in Google Calendar, Outlook, a booking platform or even an RSS feed.

Rather than copying the same information into another system, Framebaker can display content from supported integrations. That means fewer manual updates and less chance of outdated information appearing on your screens.

How the template works in Framebaker

The Announcement & Event template is ready to use from the Framebaker template library for fitness studios.

To set up an announcement:

Prefer a different style? Use the template as a starting point, or let us help create a custom version that matches your studio branding.

Combine it with your other fitness templates

Announcement screens work well as part of a rotating playlist rather than running on their own.

A typical playlist could rotate between:

• Today’s Class Schedule
• Announcement & Event
• Trainer Spotlight
• Membership Promotion
• Motivational Quote

Members stay informed while your screens remain varied and interesting throughout the day.

Keep communication simple

Good communication doesn’t need to be complicated.

An Announcement & Event screen helps members stay informed without relying on posters, social media or reception staff to repeat the same information throughout the day.

It’s a simple template that helps your studio stay organised.

Explore Framebaker for fitness studios to see the Announcement & Event template, the Class Schedule template, and the other tools included in the Framebaker fitness solution.