Digital Signage for Fitness Studios Everything You Need to Get Started

Most fitness studios already have screens on their walls. The problem is what those screens show.

A static image of last month’s promotion. A class schedule that stopped updating when the summer timetable changed. A motivational poster no one has looked at in six months.

Digital signage is not about replacing your posters with more expensive posters. It is about keeping your screens accurate, relevant and easy to update — without printing anything or calling your designer.

This guide covers the basics: what digital signage is, what to show on your screens, what hardware you need, and how to get content published and kept up to date.

Why fitness studios use digital signage

The practical reasons are straightforward.

Better communication. Members arriving at reception can see today’s class schedule without asking. The screen answers the four questions members usually have: what class is on next, when it starts, which studio it is in, and who is teaching it.

Easier updates. Change a class time in your CMS and every screen showing that schedule updates immediately. No reprinting. No travelling to site to swap a poster.

Consistent information. When a promotion ends, it disappears from every screen at once. There is no risk of someone seeing an expired offer because a poster was not taken down.

Less printing. Studios running seasonal campaigns, trainer profiles and class schedules through digital signage typically reduce their print costs significantly over time.

A more professional environment. Well-designed screens that stay current make a studio feel more organised and considered. Members notice when content is relevant and up to date.

None of this requires large screens, expensive hardware or a design team. A single display in reception running five templates is a practical starting point.

Five templates every fitness studio should have

These five content types cover most of what a fitness studio needs to communicate to members and visitors.

1. Class Schedule

The most-used template in any fitness studio. Shows today’s classes with times, rooms and trainer names. Can be connected to a booking system, Google Calendar, Outlook, or managed directly in Framebaker.

Different screens can show different content: a reception screen shows the full day’s programme, while a screen outside a cycling studio shows only the current and next class.

Learn more → Fitness Class Schedule Screens

2. Membership Promotion

Shows one focused promotional message: a membership upgrade, class pack, personal training offer, referral campaign or seasonal promotion. Members and visitors see it while waiting at reception without any effort from your team.

One promotion per slide. If you are running two offers at the same time, create two slides and let them rotate.

Learn more → Membership Promotion Screens

3. Trainer Spotlight

Introduces one of your coaches on screen: photo, name, role, a short line about their speciality and an optional booking QR code. Helps members recognise your team and discover trainers they have not worked with before.

Trainer Spotlights rotate automatically, so every coach gets equal visibility throughout the day.

Learn more → Trainer Spotlight Screens

4. Announcements & Events

Covers everything that does not fit a dedicated template: upcoming workshops, fitness challenges, holiday hours, maintenance notices, new equipment arrivals, policy updates. Clear, time-limited, easy to remove when the event passes.

Learn more → Announcement & Event Screens

5. Motivational Quote

A short, bold quote from your coaching team or a known source. Works well on training floor screens as ambient content. Keeps screens active and on-brand in areas where operational content is not needed.

Learn more → Motivational Quote Screens

What do you need to get started?

The hardware side is simpler than most studios expect.

Where should you place your screens?

Most studios begin with a single reception display and expand over time. Here are the locations that typically work best.

Keeping your screens up to date

Many studio owners assume digital signage requires constantly creating new content. In practice, most content changes only occasionally — and some of it barely changes at all.

Class schedules are the most frequently updated content, but many studios connect their booking system or calendar so the screen updates automatically. For studios that manage the schedule manually, it typically takes a few minutes to adjust.

Membership promotions usually run for several weeks at a time. You publish one offer, it stays on screen until the campaign ends, then you swap it for the next one.

Trainer profiles only change when your team changes — a new hire, a role update, a new photo. Outside of that, they look after themselves.

Event announcements go up when something is coming and come down when it passes. For most studios, that means a handful of updates a month.

Motivational content has no expiry date. A well-chosen quote can stay on screen for weeks without anyone noticing or minding.

Once your screens are set up with a solid playlist, keeping them current usually takes only a few minutes a week.

Start small

Most studios that deploy digital signage start with a single display in reception.

That one screen, showing a current class schedule and one or two other pieces of content, is enough to see whether it works. You will know quickly whether members are looking at it, whether your schedule is easier to find, and whether staff are fielding fewer questions about what is on today.

Once that first screen is running well, adding a second is straightforward. The same content, or content adapted for a different location, can be pushed to a new screen without starting over.

There is no pressure to fill every wall on day one. A screen that is relevant and up to date is more effective than a dozen screens showing stale content.